It was a decade when I learned many useful skills, and made a lot of my own clothes by both sewing and knitting, since stores in Soviet times were mostly boasting empty shelves, and it is not a figure of speech - outside of Moscow, literally everything was deficit. At least, I could borrow Mom's colorful blouse with a bow (tailor-made), and I could wear sweaters that I knitted myself. We only had more relaxed rules about clothing in the last couple of years of school - no uniforms as such, but we still had to keep it formal. Almost all the years in school, I had to wear a uniform every day, which was quite boring: brown and black for girls, with the exception of holidays when it was brown and white and dull blue for boys. Our editorial team consists of 10 people.I felt very playful and lighthearted wearing this outfit, as if I was in a time machine that brought me 30 years back, and I was 15 again! The 1980s was a decade when I went to school, it literally started when I went to the 1st grade, and ended when I graduated. How many people are involved in the creation of German Harper’s Bazaar? So we in Germany produce for the whole world. Increasingly, interviews, stillshoots or travel stories are also picked up. Usually, each fashion spread is lifted about 12 times by other countries. The German Harper's Bazaar is regularly ranked second or third in syndication. In our annual September issues there is a big icon feature that is produced by the US edition and then carried over to all the other issues. Is there any crossover in content or do you create everything specifically for the German market? We did the photo shoot and Russia did the interview. How close does the Harper’s Bazaar family work together globally – Is there a lot of contact or is each magazine run independently?Īt Harper's Bazaar, the individual editions operate independently and produce targeted stories for their markets, yet many editors-in-chief are in constant exchange to take on stories or produce them for others or with others.įor example, we produced a story about Yulia Navalnaya together with Harper's Bazaar Russia. Our readership has grown constantly and their mindset is sophisticated, as they are well-informed and love the extraordinary. Since we think of Harper's Bazaar as a whole brand, we think and produce not only for print, but also for online, social media, and we also create native videos or event formats for clients like Chanel, Dior or Gucci. The German edition of Harper's Bazaar has become more diverse in its content, now including interior, food and travel. How has Harper’s Bazaar changed since then? Kerstin Schneider, how long have you been editor-in-chief of Harper’s Bazaar?įor seven years. Since 2018, Harper's Bazaar has been media partner of the television show "Germany's next topmodel" With its over 150-year history, Harper's Bazaar is considered the mother of all fashion magazines.German version published by Burda since 2013.Expertise: barometer of the zeitgeist for women who love unconventional luxury.How are these international brands led in the German market and how well do they fare? In this episode, the editor-in-chief of German Harper’s Bazaar tells us all about their national edition and how close they cooperate with the international Harper’s Bazaar family. In Germany, these are published by Hubert Burda Media. Thanks to their global brand recognition, magazines like "Gault & Millau", "Elle", or "Instyle" find audiences around the world and have therefore long-established local offshoots of their original flagship editions. They are the voices of fashion – from high end to high street.
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